Wednesday, November 19, 2008

Stories

We have been working with a PR/Marketing consultant. We thought we could just hire someone and they would "do everything". That isn't how it works, really.

Constant marketing of library services requires us to "think differently". I have noticed a "mindset" shift in myself. I am constantly looking at how other "industries" are marketing their goods/services.

One of the first things we learned was to keep a notebook on us at all times in order to jot down ideas, examples and stories. We are working to collect stories that will "sell" library services for us: examples of great things that are happening in libraries. Those stories will help us make connections with potential funders and communicate to our current funders the importance of our services.

Rural & Small Libraries and Bookmobile & Outreach Services touch people's lives everyday. Please email me your stories. I would like to add a "stories" link to this site.

rsbroundtable@myway.com

Monday, November 10, 2008

More Cows...

Thank you everyone for your attendance and support. I have gotten so much positive feedback and offers for assistance.

I'm carrying around the petition. Look for the cow hanging off the clipboard. I'm up to 64!